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The scent people ask you about. A pheromone-infused eau de parfum, handmade in small batches in New York.
Join the Club for 8% off your first bottle
Complimentary US shipping · 14-day returns on unopened bottles
Worn by 5,000+ men in over 25 countries
Designed in ItalyHandmade in New York
The formula
Androstenone and androstenol, blended into an eau de parfum built to carry them.
The making
Each small batch is handcrafted and quality-tested in New York.
The effect
Odourless to the conscious mind. What people notice is the scent, and the confidence that comes with it.
Legacy Edition · Eau de Parfum
4.5 · 500+ REVIEWS
Fresh Sicilian citrus opens into aquatic jasmine and patchouli, then settles into leather, oakmoss and a warm vanilla dry-down. Infused with pheromones for a quiet, magnetic edge.
Complimentary shipping on every US order
I · HEAD
Sicilian citrus, blackcurrant, cold spice
II · HEART
Aquatic jasmine, patchouli, lavender
III · BASE
Leather, oakmoss, vanilla
Apply to the wrists, neck and chest, where warmth carries it furthest. Don't rub — let the citrus open, the jasmine settle, and the leather and vanilla linger through the evening.
One bottle lasts months · Less than $0.30 a wear
SHOP ALPHA →FROM 500+ REVIEWS
Worn by 5,000+ men in 25+ countries
The amount of compliments I've got... more than when I wore Versace. I'd recommend buying this.
Pleasantly surprised with the longevity of the cologne as well as the scent. It changed slightly depending on who was wearing it.
Got this as a gift for my boyfriend and he absolutely loves it. Warm, long-lasting, and he's been getting compliments.
V.THE FORMULA
One of the two most studied human pheromones, blended into ALPHA's base.
Androstenone · C₁₉H₂₈O
Its companion in the base. People pick it up below conscious smell; what they notice is the scent.
Androstenol · C₁₉H₃₀O
The bright opening: clean in the first minutes, exactly when first impressions are made.
Limonene, the citrus molecule · C₁₀H₁₆
Part of the warm dry-down, with leather and oakmoss, that stays long after you've said goodnight.
Vanillin, the vanilla molecule · C₈H₈O₃
Drawings are simplified: carbon as open rings, oxygen as solid dots, methyl groups as small dots.
For you, or for them
Three questions. Thirty seconds. The fragrance that suits the way you live.
Designed in Italy
The brief was written on the Amalfi coast: sun on citrus, salt air, warm stone at dusk.
Handmade in New York
Every bottle is filled, capped and ribboned by hand in small batches in New York.
Three ways to give a signature this season, with complimentary shipping on every US order.
The Discovery
ALPHA | Legacy EditionALPHA in a 10 mL travel spray. The easiest yes.
The Signature
ALPHA | Legacy EditionThe full 50 mL bottle, our signature since day one.
The Statement
Baccarat Rouge 540 by MFKSaffron, jasmine and amber wood. A radiant, unforgettable trail.
Pheromones are naturally occurring chemical signals that people pick up below conscious smell. ALPHA blends them into a full eau de parfum, so what others notice first is a refined scent.
ALPHA is concentrated and made to last all day. Two to four sprays on the wrists, neck and chest is all you need — and one bottle lasts months.
Fresh Sicilian citrus, blackcurrant and cold spice up top; aquatic jasmine, patchouli and lavender at the heart; leather, oakmoss and vanilla in the dry-down.
Every US order ships complimentary and leaves within 1–3 business days. Unopened bottles can be returned within 14 days of delivery, and anything that arrives damaged is replaced. Full returns policy.
Feeling extraordinary should be effortless — and smelling good should be part of the equation.
A portion of every sale goes to The Fashion Foundation, helping underprivileged children succeed.
