Baccarat Rouge 540 by MFK

Our fragrances are eau de parfum strength, so two to four sprays on the pulse points usually carry through the day. Longevity varies with skin, weather and how much you apply, so start light and add a spray if you want more presence.

Spray on warm skin from about 15 cm: the wrists, the sides of the neck and the chest. Let it dry rather than rubbing it in, and spray on skin rather than clothes, where some fragrances can leave a mark.

A 10 mL discovery size covers a few weeks of daily wear and is the easiest way to try a scent that is new to you. A 50 mL bottle lasts months, and a 100 mL bottle is the best value once you know you love it.

Keep the bottle in its box, away from sunlight, heat and humidity (not the bathroom). Stored this way a fragrance keeps its character for years.

Unopened bottles can be returned within 14 days of delivery, and anything that arrives damaged is replaced. If you are unsure, start with the discovery size where one is offered. Read the full returns policy.